TaylorMade
Diversity. Respect. Inclusion. Voice. Equity.
DRIVE Club was created in partnership with Youth on Course and TaylorMade Golf to identify, foster and support a growing community of diverse young golfers on their journey with the game.
DRIVE Club membership has evolved to provide those selected with the opportunity to usher in the next generation of young golfers by volunteering to guide them on the course for their rounds.
The inaugural DRIVE Club class included individuals from 12 different cultures and ethnicities, embodying the spirit of diversity in the broadest sense
In a recent survey, 100% of the respondents agreed that being a member of the DRIVE Club empowers them to grow and diversify golf.
DRIVE Club Diversity
DRIVE Club Member Demographics
- Asian/Asian American - (28%)
- Black/African American - (4%)
- Hispanic/Latino/Chicano - (20%)
- Multi-Ethnic - (16%)
- White - (20%)
- Other - (6%)
- Decline to Disclose - (5%)
- Female - 48%
- Male - 52%
Languages Spoken
- Spanish
- Mandarin
- Cantonese
- English
- Tagolog
- Korean
- Hokkien
- Japanese
- French
- Portuguese
- Khmer
- Vietnamese
- Chamorro
- Thai
- Swedish
- Tamil
- Urdu
Community Hubs
Golf is becoming more diverse, but Youth on Course and TaylorMade believe the sport can evolve more rapidly by empowering young people to drive that change. Junior golfers are the most diverse demographic within the sport so there’s no one better equipped to introduce more youth of color to golf. All they need is a safe place to play, access to equipment, caring mentors, and support along the way.
Through the Community Hubs initiative, Youth on Course will create a new tier of course partners and allocate additional resources and support to make golf more accessible. Together, we will work strategically to address golf’s economic and cultural barriers by thinking differently about how golf is taught and learned.
Key objectives:
- Diversify golf by addressing its economic and cultural barriers
- Empower Youth on Course members, particularly young women and students of color, to introduce their peers to golf
- Foster positive relationships amongst peers and mentors
- Create new golfers - Each time a new golfer joins Youth on Course, after playing up to 5 rounds with a Youth on Course Guide, we’ve created a new golfer