The Story Behind the "Y" in YOC.
We’re proud to share with you a renewed visual identity for Youth on Course, one which is vibrant yet approachable and aligns with our commitment to transforming the lives of young people through golf.
At the forefront of our brand’s re-emergence is the symbol of the flagstick.
Our flagstick symbolizes what’s possible with opportunity, confidence and the support of a network behind our members at every turn. It serves as a beacon of hope, a connector to our members’ goals and a symbol of our community.
No matter what course, which tees, or how many holes are played, we believe a round of golf has the ability to set into motion lifelong change.
Thanks to the support of our partners and our donors, we’ve been able to transform the lives of more than 95,000 young people by providing access to opportunities through golf. To date, Youth on Course members have played more than one million subsidized rounds of golf.
At a time when young people are critically in need of a space to find peace and normalcy, the golf course is serving as just that.
Rounds of golf are being played at unprecedented rates by Youth on Course members (subsidized rounds are up more than 75%), and as their needs grow so does our level of support.
We're proud to be filling a gap in golf for young people, but even prouder of the ways our members are converting access to the game into brighter futures for themselves.
We invite you to join us in celebrating Youth on Course members August 10-14 during #YOCWeek. Follow along online @yocgolf on Facebook, Instagram or Twitter and learn more about how to join our community, or support our efforts.